Tuesday, February 26, 2008

Well, THIS ticks me off a little.


NEW Easy Open Box?
(new EMPTY SPACE design)

Aunt Jemima Buttermilk Complete has a new box design.
This seemed like a good idea . . . at first.

BUT. We go though a lot of pancake mix and by the 2nd box purchased with the new opening, I noticed something not quite right:

Because the easy open pour spout they designed is a good 2 and a 1/4 inches down the side, the box is necessarily 2 and a 1/2 inches EMPTY.

My first comment sent off to them via their website was returned with a snotty "not out product" reply from Pinnacle Foods. I encouraged them to check their own website and they promised to contact the webmaster. I see they have fixed it since and Quaker Oats is actually the package designer.

BRILLIANT.

PUT THE EASY OPENING ON TOP!
And fill the box up, dudes.

2 comments:

Stephani Nola said...

cat least there wasn't a worm in the box.


p.s.
http://www.thedempledge.com/

Stephani Nola said...

cat? oh god. it's happening.