Well, THIS ticks me off a little.

NEW Easy Open Box?
(new EMPTY SPACE design)

Aunt Jemima Buttermilk Complete has a new box design.
This seemed like a good idea . . . at first.

BUT. We go though a lot of pancake mix and by the 2nd box purchased with the new opening, I noticed something not quite right:

Because the easy open pour spout they designed is a good 2 and a 1/4 inches down the side, the box is necessarily 2 and a 1/2 inches EMPTY.

My first comment sent off to them via their website was returned with a snotty "not out product" reply from Pinnacle Foods. I encouraged them to check their own website and they promised to contact the webmaster. I see they have fixed it since and Quaker Oats is actually the package designer.

BRILLIANT.

PUT THE EASY OPENING ON TOP!
And fill the box up, dudes.